About Us

“I was on the water one day and found myself cutting and retying lures over and over, just trying to match what the fish were biting. I thought to myself, there has to be a better way. The idea stayed with me, so I went to work conceptualizing the idea for the switch plate system we have today.”

Scott Henderson

Inventor of the Switchblade Lure

Serious anglers know the bite can change in an instant. With Switchblade’s patented interchangeable plate system, you can adapt just as fast. Swap color patterns in seconds to match the baitfish predators are feeding on—no cutting line, no retying, no wasted time. More casts in the water, more chances at the trophy you’re after.

Stay in the Zone. The Only Lure That Evolves With the Bite.

Adapt your lure in seconds—no retying, no downtime

From fresh to salt water, casting spoons are known for getting bit by nearly every species of predator fish.  In addition to casting and retrieving, the SWITCHBLADE can be trolled or jigged.  Some of the species that are caught on casting spoons include: Rainbow Trout, Brown Trout, Largemouth Bass, Smallmouth Bass, Walleye, Sauger, Crappie, Lake Trout, Bluegill, Northern Pike, Stripers, Salmon, Redfish and Sea Trout.