Illustration of various fishing lures arranged in a circle around a central fishing hook, showcasing different colors and designs.

SWITCH IT UP!

Quick-change fishing lures designed to get you back in the water fast.

Featured Switchblade Lures

Switchblade’s patented switch plate system lets you swap colors instantly, matching what the trophies are chasing without retying.

Packaging for a Switchblade switch plate lure system containing a chrome-colored fishing lure with treble hooks and four additional lures in blue, rainbow trout, and other colors.

Chrome Lure Set

$9.99

Set of fishing lures in clear plastic packaging, including a gold lure, two red lures, and two brown trout patterned lures, labeled as 1/4 oz.

Gold Lure Set

$9.99

A pack of five fishing lures labeled 'Switchblade' with a hook plate system, in holographic, yellow, and chartreuse colors.

Halo Plate Set

$5.99

Shop all lures

People fishing by a lake, including a young boy with a fishing rod, a man on a kayak fishing, a group of children with a fishing net, and a young man holding a catch near the shore.

Why Is Our Switch Plate System Beneficial?

First, let's focus on fishing! If you want to catch fish, you have to have bait in the water. Spending time cutting and retying is frustrating, and it keeps you out of the water. Our system allows you to quickly swap out plates with different colors and patterns, and gets you back in the water to catch fish.

SHOP NOW